MERED is a Dubai-headquartered, international real estate developer known for delivering innovative, ultra‑luxury residential destinations. The company unites a talented global team—architects, designers, engineers, contractors—around a vision of co‑creating enduring, value-enhancing landmarks that enrich communities.
Within a year of launching, MERED emerged as one of the fastest-growing players in Dubai’s luxury property market. Its flagship ICONIC Tower in Dubai Internet City—designed by Pininfarina and built alongside high‑profile partners like SERA Group, Mirage, HBA, Omnium and Dutch Foundation—rises to 286 m with 310 premium residences and is slated for delivery in Q3 2027.

MERED has doubled its UAE workforce across operations, design, sales, legal and other functions to support that rapid rollout. It has also expanded beyond Dubai, acquiring prime waterfront land on Abu Dhabi’s Al Reem Island and signaling plans for broader UAE, possibly Saudi, expansion.

The company has earned industry recognition, repeatedly appearing at top MEP, sustainability and branded residences awards forums in the Middle East. Strategically, MERED distinguishes itself by emphasizing human‑centric, high‑design collaboration, forging ties with global architects and engineers to create timeless yet community-minded developments.
While no public information cites its founder, Diana Nilipovscaia serves as CEO, having led the company’s meteoric growth—steering partnerships, approvals and talent expansion since the firm’s 2023 Dubai launch.
In summary, MERED stands out for its blend of visionary leadership, rapid execution, elite design partnerships and selective geographic growth—all rooted in creating luxury residences with enduring quality and community impact.