Nshama is a privately held real estate developer founded in 2014 and based in Al Qudra, Dubai. From day one, it committed to crafting integrated, world-class residential communities that emphasize sustainability, modern design, and strong community bonds . Its cornerstone offering—Town Square—launched in 2015, sprawls across roughly 750 acres and is designed to house 3,000 townhouses and 18,000 apartments, complete with parks, cinemas, schools, retail, and healthcare facilities.
Under the leadership of Fred Durie, formerly of Emaar International (renowned for Downtown Dubai, Dubai Marina), Nshama blends smart technology and green infrastructure—think micro‑grids, 5G‑ready zones, and efficient lighting—into vibrant neighbourhoods . Geographically, the company focuses on Dubai but garners investor interest globally—from the GCC, South Asia, Europe, Russia, China, and Southeast Asia.
What sets Nshama apart is its affordable luxury approach. Its communities offer contemporary architecture, plentiful amenities—gyms, swimming pools, jogging paths, retail outlets—and family‑centered public spaces, all at competitive entry prices, often supported by flexible payment plans .

On the recognition front, Nshama has earned numerous awards: Gulf Real Estate’s Best Developer (2019), the Gold Nugget for International Site Plan (2016) for Town Square, multiple accolades for Rawda Apartments, and honours from the International Property Awards and Arabian Property Awards for sustainable, people‑focused environments.
Rather than simply selling buildings, Nshama crafts thoughtfully planned, connected communities—balancing affordability, innovation, and green living.