Prescott

Prescott Real Estate Development is a Dubai-based developer known for mid-scale residential and commercial buildings in growth corridors across the city. Founded in 2006, the company is led by CEO Muhammad Shafi Tabani and builds around three clear pillars—Prime Quality, Prime Location and Prime Privilege—backed by regular construction updates and an emphasis on on-time delivery. Independent portals note Prescott has delivered 850+ units so far, with a growing pipeline under construction, which helps explain its strong repeat-buyer base. Sustainability is part of the story, too: Prime Residency II earned LEED Gold and Prime Residency I achieved LEED Silver—early green-building wins in Dubai. In 2024–25 the firm took three trophies at the Arabian Property Awards, reinforcing brand equity with investors. Prescott is UAE-focused rather than global, which keeps decision-making fast and product tailored to Dubai demand. The developer also shows up on CSR: in March 2025 it donated six residential units to the nationwide Fathers’ Endowment campaign. Overall, Prescott reads as a steady, quality-minded operator—big enough to deliver, focused enough to listen—competing on practical design, sustainability credentials and transparent handovers