EL PRIME

EL PRIME is a Dubai developer trading as a DBA under GrenOrbit LLC, with leadership that presents the company as “Beyond Luxury” rather than payment-plan marketing. The public “About” page names Nasir Khan as Chairman and Fahad Khan as CEO, and situates the brand in a longer entrepreneurial arc: founders active in the UAE economy since the 1970s across logistics, trading, aviation and real estate. Day-to-day, the developer keeps everything tight—concept, design, delivery and after-sales—out of Icon Tower, Barsha Heights.
What EL PRIME actually sells is control and finish: a compact pipeline, in-house stewardship, and a promise of durable materials and practical plans. The brand voice leans on livability (light, usability, long-life specs) more than spectacle, and its site is explicit about sustainability and post-handover support—signals that matter to landlords and first-time end users alike. In short: boutique scale with an integrated builder’s mindset.
Geography is intentionally UAE-centric, with marketing and listings focused on Dubai. Third-party portals and brokerage pages consistently tie the development arm back to GrenOrbit Real Estate Development LLC, underscoring the corporate structure behind the EL PRIME brand