G&Co

G&Co is a Dubai boutique developer best known for low-density villa and townhouse communities in Meydan / MBR City. Founded in 2006, the company is chaired by Joseph Ghossoub (former global president of the International Advertising Association), who steers a customer-first, quality-over-quantity approach. G&Co’s early bet on Meydan produced large gated neighborhoods with generous plots and practical, family-led layouts—an asset class that has held demand through cycles.

Scale with discipline is the hallmark: G&Co delivered a 3.8 million sq ft freehold community of 198 villas (handover 2015/16) and followed with a substantial expansion of villas and townhouses nearby—moves that built a visible handover record and resale liquidity in a prime corridor. Escrow and banking set-ups (e.g., Bank of Sharjah for project accounts) and RERA-registered schemes add governance comfort for buyers and lenders.

Today, the firm continues to focus on premium residential in Dubai rather than chasing overseas growth, often partnering within the Meydan ecosystem. Public listings show multiple new/off-plan launches in MBR City, with the brand positioned as a boutique, end-user-oriented developer rather than a volume player. For investors, the pitch is straightforward: proven delivery in a supply-constrained location, communities with strong owner-occupier appeal, and a founder-led organization that keeps product and after-sales close to the ground